DoorDash:
The DashPort
Connecting global cuisine to the world beyond the delivery bag.
Get DoorDash customers to purchase the DashPass by gamifying the app and rewarding them with real-world experiences.
It’s Saturday evening. Your boyfriend dumped you five days ago and you’re about to order takeout for the 8th time since he said “It’s not you, it’s me.”
You open DoorDash to order your favorite food, but not before you check your DashPort.
And just like that, the walls to your apartment fall down.The roof lifts off as if being hoisted by a crane, revealing a warm, tropical sun shining down on you. And what’s this? Is that sand between your toes? The lapping waves? The smell of banana blossoms and…kalua pig? And then it hits you: you’re on the beach. And that Kalua pig is for dinner.
What if food took you on an adventure? Not metaphorically. Literally. Find the food that brings you to sandy shores, cobblestone rows, rustic barbeques, and unforgettable experiences. DashPort: a tastier world awaits.
Copy: Jonah Svihus
Design: Patrick Verdeja-Herms & Carter Mosher
Strategy: Jonah, Patrick & Carter