Smartwool: Underwear
One thing is certain in life: it’s uncertain.
There’s the heatwave you didn’t know about. The meeting with your boss that sends shivers down your spine. The salsa night that you spontaneously signed up for.
You could have prepared for these moments. Check the weather, look at your calendar, know how to Salsa dance.
But you’re busy. You’re thriving. You’re living your life.
There’s a way to prepare for these moments. To stay cool. To stay fresh. To stay at the top of your game.
Smartwool Underwear. Your first layer.






Copy, Strategy & Design: Jonah Svihus