Smartwool: Underwear

The human brain experiences 5,000 thoughts per day. You’re no troglodyte, though.

You have twice as many as that, each one more complex than the last.

Here’s a sampling:

Is there something rotten in the state of Denmark? Is this article post-structuralist or deconstructionist? Why is that phrase hyphenated? Why wasn’t COP26 held virtually? Why did all the world’s leaders fly on jumbo jets to get to Scotland? Is the Witches’ verse in Macbeth a catalectic form of trochaic tetrameter or acephalous iambic tetrameter?

You have important thoughts — some relevant, some not.

Why add to the complexity, creating another chain of thoughts, when it comes to choosing your underwear?

The smart choice is to wear a fabric that is odor resistant, regulates your body temperature, and is so comfortable you don’t have to think about it.

It’s Smartwool. Start thinking beyond socks.