Vega: Never Go Gently

Plant-Based Nutrition — but sell it to the largest, most undersold demographic in America.

A campaign to get older, active adults to stay strong as they age with Vega plant-based nutrition.

Because being old doesn’t mean you can’t be strong, active, independent.

Being old isn’t the end. 

This is a testament to exploration and adventure.

Regardless of age. 

“Do not go gentle into that good night, 
Old age should burn and rave at close of day;
Rage, rage against the dying of the light.”
-Dylan Thomas

Click here for the full campaign book.